TELEVISION
This list includes TAM figures from TAM Media Research, list of TV channels from the website of Ministry of Information and Broadcasting, data on cable operators released by Telecom Regulatory Authority of India, the television industry figures from FICCI- KPMG reports and the list of Doordarshan channels and Kendras from the websites of Doordarshan and Prasar Bharati respectively.
Compiled by Indira Akoijam
Posted/Updated
Thursday, Apr 11 15:54:02, 2013
FICCI- KPMG REPORT 2013
INDIAN MEDIA & ENTERTAINMENT SECTOR
The Indian M&E industry grew from INR 728 billion in 2011 to INR 821 billion in 2012, registering an overall growth of 12.6 percent.
The industry is estimated to achieve a growth rate of 11.8 percent in 2013 to touch INR 917 billion. The sector is projected to grow at a healthy CAGR of 15.2 percent to reach INR 1661 billion by 2017.
TELEVISION
OVERALL INDUSTRY SIZE AND PROJECTIONS
|
Overall industry size (INR Billion) (For Calendar Years)
|
2008
|
2009
|
2010
|
2011
|
2012
|
Growth in 2012 over 2011
|
2013p
|
2014p
|
2015p
|
2016p
|
2017p
|
CAGR
(2012-17)
|
|
TV
|
241.0
|
257.0
|
297.0
|
329.0
|
370.1
|
12.5%
|
419.9
|
501.4
|
607.4
|
725.0
|
847.6
|
18.0%
|
|
Print
|
172.0
|
175.2
|
192.9
|
208.8
|
224.1
|
7.3%
|
241.1
|
261.4
|
285.6
|
311.2
|
340.2
|
8.7%
|
|
Films
|
104.4
|
89.3
|
83.3
|
92.9
|
112.4
|
21.0%
|
122.4
|
138.3
|
153.6
|
171.7
|
193.3
|
11.5%
|
|
Radio
|
8.4
|
8.3
|
10.0
|
11.5
|
12.7
|
10.4%
|
14.0
|
15.4
|
18.7
|
22.7
|
27.4
|
16.6%
|
|
Music
|
7.4
|
7.8
|
8.6
|
9.0
|
10.6
|
18.1%
|
11.6
|
13.1
|
15.3
|
18.3
|
22.5
|
16.2%
|
|
OOH
|
16.1
|
13.7
|
16.5
|
17.8
|
18.2
|
2.4%
|
19.3
|
21.1
|
23.0
|
25.0
|
27.3
|
8.4%
|
|
Animation and VFX
|
17.5
|
20.1
|
23.7
|
31.0
|
35.3
|
13.9%
|
40.5
|
46.8
|
54.3
|
63.1
|
73.4
|
15.8%
|
|
Gaming
|
7.0
|
8.0
|
10.0
|
13.0
|
15.3
|
17.7%
|
20.1
|
23.8
|
30.9
|
36.2
|
42.1
|
22.4%
|
|
Digital Advertising
|
6.0
|
8.0
|
10.0
|
15.4
|
21.7
|
40.9%
|
28.3
|
37.1
|
48.9
|
65.1
|
87.2
|
32.1%
|
|
Total
|
580
|
587
|
652
|
728
|
821
|
12.6%
|
917
|
1059
|
1238
|
1438
|
1661
|
15.2%
|
ADVERTISING REVENUE (INR BILLION)
|
Overall industry size (INR Billion) (For Calendar Years)
|
2008
|
2009
|
2010
|
2011
|
2012
|
Growth in 2012 over 2011
|
2013p
|
2014p
|
2015p
|
2016p
|
2017p
|
CAGR
(2012-17)
|
|
TV
|
82.0
|
88.0
|
103.0
|
116.0
|
124.8
|
8.0%
|
138.6
|
156.6
|
180.1
|
207.2
|
240.3
|
14.0%
|
|
Print
|
108.0
|
110.4
|
126.0
|
139.4
|
150.0
|
7.6%
|
162.0
|
179.0
|
200.0
|
222.0
|
248.0
|
10.6%
|
|
Radio
|
8.4
|
8.3
|
10.0
|
11.5
|
12.7
|
10.4%
|
14.0
|
15.4
|
18.7
|
22.7
|
27.4
|
16.6%
|
|
OOH
|
16.1
|
13.7
|
16.5
|
17.8
|
18.2
|
2.4%
|
19.3
|
21.1
|
23.0
|
25.0
|
27.3
|
8.4%
|
|
Digital Advertising
|
6.0
|
8.0
|
10.0
|
15.4
|
21.7
|
40.9%
|
28.3
|
37.1
|
48.9
|
65.1
|
87.2
|
32.1%
|
|
Total
|
221
|
228
|
266
|
300
|
327
|
9.1%
|
362
|
409
|
471
|
542
|
630
|
14.0%
|
TV INDUSTRY SIZE IN INR BILLION
|
S. NO.
|
YEAR/ REVENUE
|
REVENUE (INR BILLION)
|
TOTAL REVENUE (Figures are rounded to nearest integers and may not add up exactly to column totals)
(INR BILLION)
|
|
SUBCRIPTION
|
ADVERTISEMENT
|
|
1.
|
2007
|
140
|
71
|
211
|
|
2.
|
2008
|
158
|
82
|
241
|
|
3.
|
2009
|
169
|
88
|
257
|
|
4.
|
2010
|
194
|
103
|
297
|
|
5.
|
2011
|
214
|
116
|
329
|
|
6.
|
2012*
|
245
|
125
|
370
|
|
7.
|
2013*
|
281
|
139
|
420
|
|
8.
|
2014*
|
345
|
157
|
501
|
|
9.
|
2015*
|
427
|
180
|
607
|
|
10.
|
2016*
|
518
|
207
|
725
|
|
11.
|
2017*
|
607
|
240
|
848
|
Note- * projected
GROWTH IN NUMBER OF PAID C&S HOUSEHOLDS
|
YEAR
|
NUMBER OF PAID C&S HOUSEHOLDS (IN MILLION)
|
PERCENTAGE GROWTH
|
|
2011
|
146
|
76
|
|
2012
|
154
|
79
|
|
2017*
|
191
|
91
|
TELEVISION SALES
|
YEAR
|
CRT UNITS (IN MILLION)
|
LCD UNITS (IN MILLION)
|
LED UNITS (IN MILLION)
|
PLASMA UNITS (IN MILLION)
|
TOTAL TV UNITS
IN MILLION
|
|
2010
|
12
|
3
|
-
|
-
|
15
|
|
2011
|
10
|
4
|
1
|
-
|
15
|
|
2012
|
8
|
3
|
2
|
-
|
14
|
|
2013
|
7
|
3
|
5
|
-
|
15
|
|
2014
|
5
|
2
|
8
|
-
|
15
|
|
2015
|
4
|
1
|
11
|
1
|
16
|
|
2016
|
1
|
-
|
14
|
-
|
15
|
PHASE I DIGITISATION STAGE
|
CITIES
|
AS OF OCTOBER 31, 2102 in %
|
AS OF DECEMBER 31, 2012 in %
|
|
I&B
|
MxM
|
MPA
|
TAM
|
INDUSTRY ESTIMATES
|
|
Delhi
|
97
|
45
|
50
|
97
|
90-95
|
|
Mumbai
|
100
|
86
|
70
|
93
|
90-95
|
|
Kolkata
|
85
|
53
|
45
|
70
|
65-70
|
|
Chennai
|
86
|
49
|
30
|
26
|
25-30
|
SUNSET DATE FOR ANALOGUE CABLE
|
PHASE
|
GEOGRAPHIES COVERED
|
PARLIAMENTARY APPROVAL
|
INDUSTRY ESTIMATES FOR ACHIEVING SIGNIFICANT LEVELS OF DIGITISATION
|
|
I
|
Delhi, Mumbai, Kolkata, Chennai
|
30 June 2012
|
March 2013
|
|
II
|
All cities with population greater than 10 L
|
31 March 2013
|
March 2013
|
|
III
|
All urban areas (municipal areas)
|
30 September 2014
|
December 2015
|
|
IV
|
Rest of India
|
31st December 2014
|
December 2016
|
C&S SUBSCRIBERS BY PLATFORM
|
YEAR
|
ANALOG CABLE
|
DIGITAL CABLE
|
DTH
|
OTHER DIGITAL
|
TOTAL
|
|
2010
|
68
|
5
|
28
|
8
|
108
|
|
2011*
|
68
|
6
|
37
|
8
|
119
|
|
2012*
|
58
|
19
|
44
|
9
|
130
|
|
2013*
|
48
|
32
|
52
|
9
|
141
|
|
2014*
|
31
|
49
|
63
|
9
|
151
|
|
2015*
|
10
|
67
|
76
|
9
|
162
|
|
2016*
|
5
|
74
|
84
|
9
|
172
|
|
2017*
|
3
|
81
|
90
|
9
|
182
|
Note- * estimated
ARPU PER MONTH
|
ARPU per month
|
2012
|
2013P
|
2014P
|
2015P
|
2016P
|
2017P
|
|
Cable
|
166
|
174
|
194
|
227
|
260
|
289
|
|
DTH
|
170
|
180
|
209
|
236
|
266
|
293
|
BROADCASTING INDUSTRY
|
YEAR
|
ADVERTISEMENT REVENUE
(IN INR BILLION)
|
SUBSCRIPTION REVENUE
(IN INR BILLION)
|
SUBSCRIPTION REVENUE OF TOTAL BROADCASTER REVENUE
(IN %)
|
|
2012
|
125
|
70
|
36
|
|
2013*
|
139
|
87
|
38
|
|
2014*
|
157
|
116
|
43
|
|
2015*
|
180
|
156
|
46
|
|
2016*
|
207
|
191
|
48
|
|
2017*
|
240
|
224
|
48
|
VIEWERSHIP SHARE BY GENRES – ALL INDIA
|
GENRE
|
2012 (% SHARE)
|
|
English Entertainment
|
0.14
|
|
English News
|
0.23
|
|
English Movies
|
0.88
|
|
Hindi GEC
|
30.01
|
|
Hindi News
|
3.18
|
|
Hindi Movies
|
11.93
|
|
Regional GEC
|
20.18
|
|
Regional News
|
2.78
|
|
Regional Movies
|
3.65
|
|
Kids
|
6.47
|
|
Music
|
3.09
|
|
Infotainment
|
1.08
|
|
Others
|
16.4%
|
REGIONAL CHANNELS
|
LANGUAGE
|
HOUSEHOLDS (MILLION IN HOME STATE)
|
TELEVISION HOUSEHOLDS (MILLION, PERCENT OF TOTAL HOUSEHOLDS)
|
C&S HOUSEHOLDS (MILLION, PERCENT OF TOTAL HOUSEHOLDS)
|
ADVERTISEMENT MARKET SIZE (INR MILLION)
|
|
Tamil
|
17.7
|
16.4 (93%)
|
15.9 (97%)
|
13,500
|
|
Telugu
|
20.9
|
15.1 (72%)
|
14.8 (98%)
|
9,000
|
|
Bangla
|
20.3
|
9.5 (47%)
|
8.6 (90%)
|
7,000
|
|
Kannada
|
13.5
|
10.0 (75%)
|
9.9 (98%)
|
6,200
|
|
Malayalam
|
8.1
|
7.6 (93%)
|
7.1 (94%)
|
6,600
|
|
Marathi
|
24.9
|
16.8 (67%)
|
14.9 (89%)
|
4,100
|
|
Bhojpuri*
|
56.4
|
16.6 (29%)
|
11.3 (68%)
|
1,000
|
|
Punjab
|
5.5
|
4.8 (87%)
|
4.3 (91%)
|
1,500
|
|
Oriya
|
10.0
|
4.2 (42%)
|
3.5 (84%)
|
800
|
|
Gujarati
|
12.7
|
8.1 (64%)
|
7.0 (87%)
|
450
|
TELEVISION M&A ACTIVITY IN 2012
|
MEDIUM
|
TARGET
|
STAKE
|
ACQUIRER
|
COMMENT
|
|
BROADCAST
|
UTV Global Broadcasting
|
20%
|
The Walt Disney Company India
|
Expansion into multiple genres
|
|
Living Media India Limited
|
27.5%
|
Aditya Birla Group
|
Strategic
|
|
MCCS
|
26%
|
ABP Group
|
Exit from non-core genres
|
|
ESPN Star Sports
|
50%
|
News Corp
|
Consolidation of presence in existing genres; Disney exit from non-core genre
|
|
MSM
|
32%
|
Sony Pictures Television
|
Buy out of minority share holders
|
|
MAA TV
|
30%
|
Sony Pictures Television
|
Regional expansion
|
|
Eenadu TV
|
50% (5 channels) 25.4% (2 channels)
|
Network 18 Media
|
Regional expansion
|
|
DISTRIBUTIONS
|
DEN Networks
|
1.14%
|
Reliance Strategic Investments
|
Strategic
|
|
Digicable
|
90%
|
Sahara Group
|
Strategic
|
|
Hathway Cable & Datacom60
|
17.3%
|
Providence Equity Partners
|
News Corp’s exit from non-core business
|
|
CONTENT PRODUCTION
|
Endemol India
|
49%
|
CA Media
|
Strategic
|
1. NUMBER OF TV, C&S AND DIGITAL HOUSEHOLDS IN INDIA (2012, 2011, 2010 AND 2009)
|
HOUSEHOLDS/ FIGURES
|
2009
ALL INDIA HOUSEHOLD FIGURES IN MILLIONS
|
2010
ALL INDIA HOUSEHOLD FIGURES IN MILLIONS
|
2011
ALL INDIA HOUSEHOLD FIGURES IN MILLIONS
|
2012
ALL INDIA HOUSEHOLD FIGURES IN MILLIONS
|
|
TV owning
|
123
|
134
|
142
|
148
|
|
Non Cable & Satellite
|
33
|
30
|
26
|
21
|
|
Cable & Satellite
|
90
|
103
|
116
|
126
|
|
Digital
|
15
|
20
|
26
|
42
|
2. URBAN AND RURAL FIGURES (IN MILLIONS)
|
TAM ANNUAL UNIVERSE
|
URBAN
(IN MILLIONS)
|
RURAL
(IN MILLIONS)
|
|
2010
|
2011
|
2012
|
2010
|
2011
|
2012
|
|
TV owning households
|
64
|
68
|
69
|
70
|
73
|
79
|
|
Cable & Satellite households
|
54
|
60
|
63
|
49
|
56
|
64
|
|
Digital households (DTH subscribers)
|
6
|
9
|
16
|
14
|
17
|
26
|
1. List of Permitted Private Satellite TV Channels as on 19.01.2012
2. List of TV Channels uplinking from India but not allowed to downlink in India
3. List of Permitted TV Channels as on 06.03.2012
1. List of cable TV operators in India
2. Rates of pay TV channels: CAS
3. Rates of pay TV channels: non- CAS
1. INDIAN MEDIA & ENTERTAINMENT SECTOR
The Indian M&E industry grew from INR 652 billion in 2010 to INR 728 billion in 2011, registering an overall growth of 12 percent. Going forward, the sector is projected to grow at a healthy CAGR of 14.9 percent to reach INR 1,457 billion by 2016.
2. TV INDUSTRY SIZE IN INR BILLION
|
S. NO.
|
YEAR/ REVENUE
|
REVENUE
|
TOTAL REVENUE
|
|
SUBCRIPTION
|
ADVERTISEMENT
|
|
1.
|
2006
|
122
|
61
|
183
|
|
2.
|
2007
|
140
|
71
|
211
|
|
3.
|
2008
|
158
|
82
|
241
|
|
4.
|
2009
|
169
|
88
|
257
|
|
5.
|
2010
|
194
|
103
|
297
|
|
6.
|
2011
|
214
|
116
|
329
|
|
7.
|
2012*
|
250
|
130
|
380
|
|
8.
|
2013*
|
287
|
148
|
435
|
|
9.
|
2014*
|
344
|
170
|
514
|
|
10.
|
2015*
|
421
|
197
|
618
|
|
11.
|
2016*
|
505
|
230
|
735
|
*ESTIMATED FIGURE
3. GROWTH IN NUMBER OF C&S HOUSEHOLDS
|
S. NO.
|
YEAR/ REVENUE
|
REVENUE
|
TOTAL REVENUE
|
|
SUBCRIPTION
|
ADVERTISEMENT
|
|
1.
|
2006
|
122
|
61
|
183
|
|
2.
|
2007
|
140
|
71
|
211
|
|
3.
|
2008
|
158
|
82
|
241
|
|
4.
|
2009
|
169
|
88
|
257
|
|
5.
|
2010
|
194
|
103
|
297
|
|
6.
|
2011
|
214
|
116
|
329
|
|
7.
|
2012*
|
250
|
130
|
380
|
|
8.
|
2013*
|
287
|
148
|
435
|
|
9.
|
2014*
|
344
|
170
|
514
|
|
10.
|
2015*
|
421
|
197
|
618
|
|
11.
|
2016*
|
505
|
230
|
735
|
*ESTIMATED FIGURE
4. AVERAGE REVENUE PER UNIT (ARPU) FOR ANALOG, DIGITAL, DTH, IPTV PLATFORM AND NUMBER OF SUBSCRIBERS
|
S. NO.
|
ARPU (INR per month)
|
2011
|
2012*
|
2013*
|
2014*
|
2015*
|
2016*
|
|
1.
|
Analog
|
160
|
165
|
170
|
170
|
171
|
171
|
|
2.
|
Digital
|
160
|
170
|
180
|
201
|
226
|
253
|
|
3.
|
DTH
|
160
|
170
|
180
|
201
|
226
|
253
|
|
4.
|
IPTV
|
160
|
170
|
180
|
201
|
226
|
253
|
5. NUMBER OF SUBSCRIBERS OF ANALOG, DIGITAL, DTH, DD DIRECT AND IPTV
|
S. NO.
|
YEAR/ REVENUE
|
ANALOG
|
DIGITAL
|
DTH
|
DD DIRECT
|
IPTV
|
|
1.
|
2009
|
69
|
4
|
16
|
6
|
95
|
|
2.
|
2010
|
68
|
5
|
28
|
7
|
108
|
|
3.
|
2011
|
68
|
6
|
37
|
8
|
119
|
|
4.
|
2012*
|
59
|
19
|
46
|
8
|
132
|
|
5.
|
2013*
|
50
|
32
|
53
|
8
|
144
|
|
6.
|
2014*
|
32
|
49
|
64
|
8
|
155
|
|
7.
|
2015*
|
12
|
67
|
78
|
8
|
167
|
|
8.
|
2016*
|
4
|
75
|
86
|
8
|
176
|
*ESTIMATED FIGURE
6. VIEWERSHIP SHARES BY GENRES
|
GENRE
|
2011
|
|
Hindi GEC
|
27.4
|
|
Hindi movies
|
11.9%
|
|
Kids
|
6.3%
|
|
Music
|
3.2%
|
|
Sports
|
3.5%
|
|
Infotainment
|
1.1%
|
|
English movies
|
1.0%
|
|
English GEC
|
0.2%
|
|
Regional channels
|
33.4%
|
|
Others
|
12.0%
|
7. MARKET SIZE OF REGIONAL CHANNELS
|
LANGUAGE
|
HOUSEHOLDS (millions in
the home state)
|
TELEVISION HOUSEHOLDS
(millions, percent of total households)
|
C&S HOUSEHOLDS
(million, percent of television households)
|
ADVERTISEMENT MARKET
SIZE (INR crores)
|
|
Tamil
|
17.5
|
16.1 (92.3%)
|
15.4 (95.7%)
|
1,170
|
|
Telugu
|
20.5
|
14.2 (69.1%)
|
13.8 (97.7%)
|
800
|
|
Bangla
|
19.8
|
8.7 (43.7%)
|
7.4 (86.0%)
|
780
|
|
Kannada
|
13.2
|
9.3 (70.4%)
|
9.0 (96.9%)
|
560
|
|
Malayalam
|
8.1
|
7.4 (92.4%)
|
7.0 (94.0%)
|
575
|
|
Marathi
|
24.6
|
16.2 (65.8%)
|
13.3 (82.5%)
|
390
|
|
Oriya
|
9.8
|
3.9 (39.5%)
|
3.2 (81.8%)
|
70
|
|
Gujarati
|
12.4
|
7.6 (61.1%)
|
6.1 (80.4%)
|
40
|
1. National services of Doordarshan
2. Doordarshan studios
3. Regional language satellite services
4. Doordarshan Kendras
5. Doordarshan services
6. Doordarshan Kendras in Northeast India
2011. THE HOOT. All Rights Reserved.
MEDIA JOB OF THE WEEK