TV ratings revamp

IN Media Watch Briefs | 20/11/2013

Exchange for Media reports that the Ministry of Information and Broadcasting has accepted the recommendations of the TRAI on guidelines for accreditation of TV rating agencies. TRAI has said that the minimum number of homes that a rating agency should measure should be 20,000 within 6 months of the implementation of the guidelines, after which the number should be increased by 10,000 every year to reach 50,000.