Telltale backdrop?

IN Media Watch Briefs | 26/06/2011

When an interview on CNBC-TV18 with the MD of  Research in Motion (RIM) India--  the makers of Blackberry phones-- has a backdrop advertising a Blackberry PlayBook (june 25)  what is one supposed to deduce? That it is a sponsored interview?  Or that the backdrop is being paid for by the interviewee?