The India Today Group is on the Swachh Bharat bandwagon. Its editorial director Kalli Purie told the audience at the Group's Safaigiri Singathon that three years ago PM Modi had nominated India Today editor-in-chief Aroon Purie a brand ambassador of the Swachh Bharat Mission and ever since the group has been gving annual Safaigiri awards to Safai champions.