Image building awards

The Outlook Group killed several birds with one stone last night (Oct. 5): it cashed in on the social media craze in the country  by instituting the Lloyd-Outlook Social Media (OSM) Awards in a bunch of interesting categories including MLA of the year. It made up to the BJP  by having L K Advani deliver the keynote,  by giving the award to Sushma Swaraj for politician of the year, and  also to the railways under Suresh Prabhu. The magazine under its earlier editor has taken on the ruling party in its reporting including a recent damaging cover story on child trafficking in Assam. The publicity splash over the Awards also helps to rebuild the Group's image after the recent bout of negative publicity over the departure of  former editor Krishna Prasad.