The Hindustan Times will contribute ten per cent of their 3 days advertising revenue to the Mumbai Police Welfare Fund "to prevent any future 9/11s." It urges advertisers to advertise in the 26th, 27th and 28th November issues of the Mumbai HT to support this cause. With only ten percent being generously donated one is tempted to be churlish and ask who would benefit more from the increased advertising: the police fund or the newspaper?