Ganging up

IN Media Watch Briefs | 26/03/2014

Will the Times of India be flattered, amused or worried? The Hindustan Times announces today a combo advertising plan through which advertisers  can reach the language and English readers of the HT, Hindu and Ananda Bazar groups through a single ad. In other words, the competition is ganging up against the might of the Times. The Western region  is not part of this package, presumably because TOI  is king  there.