Advertising or what?

IN Media Watch Briefs | 24/05/2002
Advertising or what

Advertising or what?

 

After India Today’s Impact features you have Outlook’s Spotlight. Neither make it clear that the copy on these pages is essentially advertorial. Spotlight features eight pages of copy on industry leaders, calling it the Gilt-Edged Club. The advertisements on the opposite pages. are from the same companies. And the copy is laudatory. But the font and page display is the same as in the news. It would be nice if an ad supplement was clearly labeled as such.