RADIO

BY Indira Akoijam| IN Statistics | 04/04/2012
This list includes TAM figures from TAM Media Research, list of FM channels from the website of Ministry of Information and Broadcasting, radio industry figures from FICCI- KPMG reports and list of AIR stations from the websites of All India Radio an
Compiled by Indira Akoijam
FICCI- KPMG REPORT 2013
 
INDIAN MEDIA & ENTERTAINMENT SECTOR
 

The Indian M&E industry grew from INR 728 billion in 2011 to INR 821 billion in 2012, registering an overall growth of 12.6 percent.

 


The industry is estimated to achieve a growth rate of 11.8 percent in 2013 to touch INR 917 billion. The sector is projected to grow at a healthy CAGR of 15.2 percent to reach INR 1661 billion by 2017.
 
RADIO 
 
RADIO LISTENERSHIP
 
SHARE OF LOCAL ADVERTISING
Age Group
% listenership
Below 20 yrs
27%
20-40 yrs
48%
>40 yrs
26%
 
OVERALL SPEND
METRO
NON METRO
50
40
75
 
LISTENERSHIP MEDIUM
Listenership %
Medium used
Q3'11
Q3'12
Mobile
25.6
37.8
Car/Stereo
1.3
2.2
 
PRIVATE FM RADIO INDUSTRY
 
REVENUE IN INR BILLION
2012
12.7
Revenues from existing licenses
7.7
Revenues from new licenses in existing cities
4.5
Revenues from new licenses in new cities
2.5
2017
27.4
 
PROJECTED REVENUE GROWTH
S. NO.
YEAR
REVENUE
IN INR BILLION
1.
2011
11.5
2.
2012
12.7
3.
2013
14
4.
2014
15.4
5.
2015
18.7
6.
2016
22.7
7
2017
27.4
 
EXPECTED REVENUES FOR GOVERNMENT FROM PHASE III AUCTIONS
INR BILLION
AVERAGE PRICE EXPECTED PER LICENSE
NO OF LICENSES
TOTAL COLLECTION
Category A+
0.21
4
0.85
Category A
.132
19
2.51
Category B
.05.5
29
1.60
Category C
.04
175
7.00
Category D
0.008
609
4.87
Total
 
839
16.83
 
EXPECTED CAPITAL REQUIREMENTS POST THE PHASE III BIDDING
INR BILLION
COST OF SETTING UP RADIO STATION FOR A NEW PLAYER
INCREMENTAL COST OF SETTING UP FOR EXISTING PLAYERS
TOTAL CAPEX RANGE
Category A&B
0.0025 – .0045
0.008-0.01
.6-1
Category C&D
0.01-0.02
0.005-0.007
7 – 10
 
 
 
*FM PENETRATION IN MUMBAI, DELHI, BANGALORE AND KOLKATA
 
CITIES/POPULATION AND FM PENETRATION
TOTAL POPULATION- ALL 12+
(FIGURES IN ‘000)
FM PENETRATION
(FIGURES IN ‘000)
2007
2011
2007
2011
DELHI
11396
18523
6723
16321
MUMBAI
14349
16674
7347
11655
BANGALORE
5131
6050
3646
5274
KOLKATA
12375
13583
7851
8740
 
*RAM MARKETS
 
CITIES/POPULATION AND FM PENETRATION
FM PENETRATION
(FIGURES IN ‘000)
2007
2011
DELHI
6723
16321
MUMBAI
7347
11655
KOLKATA
7851
8740
BANGALORE
3646
5274
 
*DEVICES OWNED BY FM LISTENERS

CITIES/
% OF MOBILE DEVICES OWNED
MOBILE PHONE
RADIO SET/ TRANSISTOR
2 IN 1
HI FI MUSIC SYSTEM
WALKMAN/ DISCMAN
2007
2011
2007
2011
2007
2011
2007
2011
2007
2011
DELHI
39
98
73
28
32
11
10
12
7
4
MUMBAI
49
99
41
17
33
10
21
15
12
4
BANGALORE
34
95
58
48
40
22
10
13
12
6
KOLKATA
40
95
68
53
25
18
13
12
4
4

 
 
2.       List of operational community radio stations http://www.cemca.org/crdetails/cradminfull.asp
                                                                                              http://qsl.net/vu2jos/fm/cr.htm                                                   
 
3.       List of FM channels allocated in Phase II http://mib.nic.in/writereaddata/html_en_files/fm/CityWiselist.pdf
 
1.       INDIAN MEDIA & ENTERTAINMENT INDUSTRY
Industry Size And Projections for the year: The Indian M&E industry grew from INR 652 billion in 2010 to INR 728 billion in 2011, registering an overall growth of 12 percent. The sector is projected to grow at a healthy CAGR of 14.9 percent to reach INR 1,457 billion by 2016.
 
2.       RADIO INDUSTRY REVENUES
YEAR
INDUSTRY REVENUE
(in INR billion)
2006
6
2007
7.4
2008
8.4
2009
8.3
2010
10.0
2011
11.5
 
3.       PRIVATE FM RADIO INDUSTRY - POTENTIAL INCREMENTAL REVENUE TILL 2016
 
 
POTENTIAL INCREMENTAL REVENUE
(in INR billion)
2011
11.5
Revenues from existing stations
10
Revenues from new licenses in existing cities
5
Revenues from new licenses in new cities
2.9
2016
29.4
 
4.       EXPECTED REVENUES FOR GOVERNMENT FROM PHASE III AUCTIONS

CATEGORY
AVERAGE PRICE EXPECTED PER LICENSE (INR billion)
NO OF LICENSES
Total collection (INR billion)
Category A+
 
0.21
4
0.85
Category A
 
0.13
19
2.51
Category B
 
0.05
29
1.60
Category C
 
0.04 
175
7.00
Category D
 
0.008
609
4.87
Total
 
839
16.83

 
 
 
1.       List of AIR stations in India
 
2.       AIR services
 
3.       AIR's Direct to Home (DTH) Service

 

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