RADIO
This list includes TAM figures from TAM Media Research, list of FM channels from the website of Ministry of Information and Broadcasting, radio industry figures from FICCI- KPMG reports and list of AIR stations from the websites of All India Radio an
Compiled by Indira Akoijam
FICCI- KPMG REPORT 2013
INDIAN MEDIA & ENTERTAINMENT SECTOR
The Indian M&E industry grew from INR 728 billion in 2011 to INR 821 billion in 2012, registering an overall growth of 12.6 percent.
The industry is estimated to achieve a growth rate of 11.8 percent in 2013 to touch INR 917 billion. The sector is projected to grow at a healthy CAGR of 15.2 percent to reach INR 1661 billion by 2017.
RADIO
RADIO LISTENERSHIP
SHARE OF LOCAL ADVERTISING
|
Age Group
|
% listenership
|
|
Below 20 yrs
|
27%
|
|
20-40 yrs
|
48%
|
|
>40 yrs
|
26%
|
|
OVERALL SPEND
|
METRO
|
NON METRO
|
|
50
|
40
|
75
|
LISTENERSHIP MEDIUM
|
Listenership %
|
||
|
Medium used
|
Q3'11
|
Q3'12
|
|
Mobile
|
25.6
|
37.8
|
|
Car/Stereo
|
1.3
|
2.2
|
PRIVATE FM RADIO INDUSTRY
|
|
REVENUE IN INR BILLION
|
|
2012
|
12.7
|
|
Revenues from existing licenses
|
7.7
|
|
Revenues from new licenses in existing cities
|
4.5
|
|
Revenues from new licenses in new cities
|
2.5
|
|
2017
|
27.4
|
PROJECTED REVENUE GROWTH
|
S. NO.
|
YEAR
|
REVENUE
IN INR BILLION
|
|
1.
|
2011
|
11.5
|
|
2.
|
2012
|
12.7
|
|
3.
|
2013
|
14
|
|
4.
|
2014
|
15.4
|
|
5.
|
2015
|
18.7
|
|
6.
|
2016
|
22.7
|
|
7
|
2017
|
27.4
|
EXPECTED REVENUES FOR GOVERNMENT FROM PHASE III AUCTIONS
|
INR BILLION
|
AVERAGE PRICE EXPECTED PER LICENSE
|
NO OF LICENSES
|
TOTAL COLLECTION
|
|
Category A+
|
0.21
|
4
|
0.85
|
|
Category A
|
.132
|
19
|
2.51
|
|
Category B
|
.05.5
|
29
|
1.60
|
|
Category C
|
.04
|
175
|
7.00
|
|
Category D
|
0.008
|
609
|
4.87
|
|
Total
|
|
839
|
16.83
|
EXPECTED CAPITAL REQUIREMENTS POST THE PHASE III BIDDING
|
INR BILLION
|
COST OF SETTING UP RADIO STATION FOR A NEW PLAYER
|
INCREMENTAL COST OF SETTING UP FOR EXISTING PLAYERS
|
TOTAL CAPEX RANGE
|
|
Category A&B
|
0.0025 – .0045
|
0.008-0.01
|
.6-1
|
|
Category C&D
|
0.01-0.02
|
0.005-0.007
|
7 – 10
|
*FM PENETRATION IN MUMBAI, DELHI, BANGALORE AND KOLKATA
|
CITIES/POPULATION AND FM PENETRATION
|
TOTAL POPULATION- ALL 12+
(FIGURES IN ‘000)
|
FM PENETRATION
(FIGURES IN ‘000)
|
||
|
2007
|
2011
|
2007
|
2011
|
|
|
DELHI
|
11396
|
18523
|
6723
|
16321
|
|
MUMBAI
|
14349
|
16674
|
7347
|
11655
|
|
BANGALORE
|
5131
|
6050
|
3646
|
5274
|
|
KOLKATA
|
12375
|
13583
|
7851
|
8740
|
*RAM MARKETS
|
CITIES/POPULATION AND FM PENETRATION
|
FM PENETRATION
(FIGURES IN ‘000)
|
|
|
2007
|
2011
|
|
|
DELHI
|
6723
|
16321
|
|
MUMBAI
|
7347
|
11655
|
|
KOLKATA
|
7851
|
8740
|
|
BANGALORE
|
3646
|
5274
|
*DEVICES OWNED BY FM LISTENERS
|
CITIES/
% OF MOBILE DEVICES OWNED
|
MOBILE PHONE
|
RADIO SET/ TRANSISTOR
|
2 IN 1
|
HI FI MUSIC SYSTEM
|
WALKMAN/ DISCMAN
|
|||||
|
2007
|
2011
|
2007
|
2011
|
2007
|
2011
|
2007
|
2011
|
2007
|
2011
|
|
|
DELHI
|
39
|
98
|
73
|
28
|
32
|
11
|
10
|
12
|
7
|
4
|
|
MUMBAI
|
49
|
99
|
41
|
17
|
33
|
10
|
21
|
15
|
12
|
4
|
|
BANGALORE
|
34
|
95
|
58
|
48
|
40
|
22
|
10
|
13
|
12
|
6
|
|
KOLKATA
|
40
|
95
|
68
|
53
|
25
|
18
|
13
|
12
|
4
|
4
|
*SOURCE: RAM BASELINE STUDY http://www.tamindia.com/tamindia/Images/RAM_Baseline_Study_Universe_Update_2011.pdf
1. List of operational FM stations http://www.mib.nic.in/writereaddata%5Chtml_en_files%5Cfm/operationalised_fmchannels.pdf
2. List of operational community radio stations http://www.cemca.org/crdetails/cradminfull.asp
3. List of FM channels allocated in Phase II http://mib.nic.in/writereaddata/html_en_files/fm/CityWiselist.pdf
1. INDIAN MEDIA & ENTERTAINMENT INDUSTRY
Industry Size And Projections for the year: The Indian M&E industry grew from INR 652 billion in 2010 to INR 728 billion in 2011, registering an overall growth of 12 percent. The sector is projected to grow at a healthy CAGR of 14.9 percent to reach INR 1,457 billion by 2016.
2. RADIO INDUSTRY REVENUES
|
YEAR
|
INDUSTRY REVENUE
(in INR billion)
|
|
2006
|
6
|
|
2007
|
7.4
|
|
2008
|
8.4
|
|
2009
|
8.3
|
|
2010
|
10.0
|
|
2011
|
11.5
|
3. PRIVATE FM RADIO INDUSTRY - POTENTIAL INCREMENTAL REVENUE TILL 2016
|
|
POTENTIAL INCREMENTAL REVENUE
(in INR billion)
|
|
2011
|
11.5
|
|
Revenues from existing stations
|
10
|
|
Revenues from new licenses in existing cities
|
5
|
|
Revenues from new licenses in new cities
|
2.9
|
|
2016
|
29.4
|
4. EXPECTED REVENUES FOR GOVERNMENT FROM PHASE III AUCTIONS
|
CATEGORY
|
AVERAGE PRICE EXPECTED PER LICENSE (INR billion)
|
NO OF LICENSES
|
Total collection (INR billion)
|
|
Category A+
|
0.21
|
4
|
0.85
|
|
Category A
|
0.13
|
19
|
2.51
|
|
Category B
|
0.05
|
29
|
1.60
|
|
Category C
|
0.04
|
175
|
7.00
|
|
Category D
|
0.008
|
609
|
4.87
|
|
Total
|
|
839
|
16.83
|
1. List of AIR stations in India
2. AIR services
3. AIR's Direct to Home (DTH) Service
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