Assessing The Role Of Television In The General Election 1998.

IN Books | 08/09/2002
the ads were good (120 respondents, 43% of the sample), while some people(78 respondents, 28% of the sample) rated the ads as

the ads were good (120 respondents, 43% of the sample), while some people(78 respondents, 28% of the sample) rated the ads as excellent. This corroborates the finding that a large part of the sample had been influenced and encouraged by the campaign.

EXCELLENT

GOOD

FAIR

POOR

DON¿T KNOW

78 (28%)

120 (43%)

61 (22%)

4 (1%)

18 (6%)

GENDER DISAGGREGATED DATA ANALYSIS

Part of the ex-post facto analysis of the study findings was to review the data in terms of gender.The objective of this analysis was to find out whether the campaign had had differential impacts on men and women. Of the 145 women respondents, 61 were young(18-25 years), 66 were middle aged (26-45 years) and 18 were above 46 years of age. In terms of income, 44 of the young women respondents were in the low income group, 14 were in the middle income group and 3 were in the high-income bracket. According to the gender disaggregation analysis, 32 (out of the total of 61, 52%) of them were motivated by the Public Service Campaign to vote.

Among the middle aged women, 49 were in the low income bracket, 15 in the middle income group, and only 2 were in the high income group. Within this group, 36 (out of the total of 66, 54%) women were motivated by the PSAs to vote. Thus a large number of young and middle aged women from both middle and low income groups were encouraged to vote by the campaign. Of the 18 older women, 11 were in the low income bracket, 5 in the middle income bracket and 2 were in the high-income group. Here also, half of the older women 9 (out of the total of 18, 50% ) were motivated to vote by the PSAs.

FEMALE - INCOME BREAK-UP

FEMALE

LOW INCOME

MIDDLE INCOME

HIGH INCOME

TOTAL

YOUNG

44

14

3

61

MIDDLE

49

15

2

66

OLD

11

5

2

18

TOTAL

104

34

7

145

FEMALE - MOTIVATED TO VOTE

FEMALE

MOTIVATED TO VOTE

NOT MOTIVATED TO VOTE

 

 

YOUNG

32

23

 

 

MIDDLE

36

27

 

 

OLD

9

9

 

 

TOTAL

77

59

 

 

 

Of the Male respondents, 45 were young, 80 were middle aged and 30 were old. Of the 45 young men, 32 were in the low-income group, 11 were in the middle-income group and 2 were in the high-income group. A large number of young men 27 (out of the total of 45, 60%) were motivated to vote by the PSAs.

Of the 80 middle-aged men, 58 were from the low-income group, 17 from the middle income group, 5 from the high income group. In this case 39 (out of the total of 80, 49%) were motivated to vote. Of the 30 older men, 17 were in the low-income group, 11 in the middle income group

Subscribe To The Newsletter

Doordarshan interviewed  two BJP ministers in the afternoon about what they thought of Rahul Gandhi's speech during the no-trust motion, and why BJP MPs had felt the need to come outside Parliament and attack him. Ministers of state Ashwini Chaubey and Ram Kirpal Yadav answered at considerable length and were allowed to have their say. The reporter also asked one of them what he thought about RG's hugging the PM and he effectively snorted in disapproval. When a panel discussion began after this,  more leading questions from the news anchor about this 'jadu ki jhappi."  And more criticism followed.                        

Moneycontrol.com  says that  HT Media has reported a drop of 86 percent in its net profit for the June quarter to Rs 5.8 crore against Rs 41.5 crore reported by the firm during the same quarter of last year.  In May this year however  HT Media had reported over a two-fold increase in consolidated net profit  over the previous quarter, according to TOI.                     

View More
Announcement