Zee drops Zindagi from TV

IN Media Watch Briefs | 03/06/2017

ZEE TV has decided to discontinue Zindagi, its Hindi general entertainment channel, on June 30and shift its content to its video-on-demand platform OZEE from July 1. Last year  it had dropped the immensely popular Pakistani serials from this channel in the wake of the Uri attack, and the resulting outcry against Pakistan. (Television Post)          

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The Hindu  reports that  writer S Hareesh has withdrawn his novel Meesha which was being serialised in Mathrubhumi Weekly after threats from organisations of the Sangh Parivar. They also vandalised an exhibition organised by Mathrubhumi books in Kochi in protest. They found portions of a dialogue between two characters in the novel objectionable. The Mathrubhumi Weekly editor tweeted that literature was being mob lynched.                                

ET reports that the Congress party will  have a hyperlocal social media strategy for the forthcoming state elections. It says the Congress social media cell has "identified block level social media warriors" who will give feedback on community level issues to the party's social media  war room. Such as which local temples  with a particular caste following the Congress state unit chief should visit, or in which areas farm loan waiver schemes are going badly, giving the Congress an issue to raise.                    
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