Winning channel, losing pollster

IN Media Watch Briefs | 08/11/2015

By 11 am on November 8 there were two clear media outcomes. CNN IBN which had been calling itself the election headquarters just as Times Now had, was the clear leader among channels, with far more leads at a given time than the others. It called the Bihar elections  just after 10 am on the basis of far more leads that India Today. And Today’s Chanakya which had predicted 150 plus for the BJP was the clear loser among pollsters. The figures  promised to be quite the reverse. Pollsters in general got this election wrong.


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ET reports that the Congress party will  have a hyperlocal social media strategy for the forthcoming state elections. It says the Congress social media cell has "identified block level social media warriors" who will give feedback on community level issues to the party's social media  war room. Such as which local temples  with a particular caste following the Congress state unit chief should visit, or in which areas farm loan waiver schemes are going badly.                    

Doordarshan interviewed  two BJP ministers in the afternoon about what they thought of Rahul Gandhi's speech during the no-trust motion, and why BJP MPs had felt the need to come outside Parliament and attack him. Ministers of state Ashwini Chaubey and Ram Kirpal Yadav answered at considerable length and were allowed to have their say. The reporter also asked one of them what he thought about RG's hugging the PM and he effectively snorted in disapproval. When a panel discussion began after this,  more leading questions from the news anchor about this 'jadu ki jhappi."  And more criticism followed.                        

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