TV ratings revamp

IN Media Watch Briefs | 20/11/2013

Exchange for Media reports that the Ministry of Information and Broadcasting has accepted the recommendations of the TRAI on guidelines for accreditation of TV rating agencies. TRAI has said that the minimum number of homes that a rating agency should measure should be 20,000 within 6 months of the implementation of the guidelines, after which the number should be increased by 10,000 every year to reach 50,000.

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The Hindu  reports that  writer S Hareesh has withdrawn his novel Meesha which was being serialised in Mathrubhumi Weekly after threats from organisations of the Sangh Parivar. They also vandalised an exhibition organised by Mathrubhumi books in Kochi in protest. They found portions of a dialogue between two characters in the novel objectionable. The Mathrubhumi Weekly editor tweeted that literature was being mob lynched.                                

ET reports that the Congress party will  have a hyperlocal social media strategy for the forthcoming state elections. It says the Congress social media cell has "identified block level social media warriors" who will give feedback on community level issues to the party's social media  war room. Such as which local temples  with a particular caste following the Congress state unit chief should visit, or in which areas farm loan waiver schemes are going badly, giving the Congress an issue to raise.                    
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