Too fat to carry

IN Media Watch Briefs | 04/11/2010

It had to happen.  The TOI has got so fat with advertising that hawkers are protesting that it weighs too much.  A printed pamphlet issued by a hawkers’ union  inserted in the newspaper on November 3 said, “in recent months, we are facing some difficulties in delivering the newspaper, Times of India, due to its increasing weight... Even after several discussions about the ‘load factor’ with the TOI  management, the company has turned a deaf ear towards this issue…This has compelled us to take some action to reduce the weight of this newspaper by removing the Bombay Times.”


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The Hindu  reports that  writer S Hareesh has withdrawn his novel Meesha which was being serialised in Mathrubhumi Weekly after threats from organisations of the Sangh Parivar. They also vandalised an exhibition organised by Mathrubhumi books in Kochi in protest. They found portions of a dialogue between two characters in the novel objectionable. The Mathrubhumi Weekly editor tweeted that literature was being mob lynched.                                

ET reports that the Congress party will  have a hyperlocal social media strategy for the forthcoming state elections. It says the Congress social media cell has "identified block level social media warriors" who will give feedback on community level issues to the party's social media  war room. Such as which local temples  with a particular caste following the Congress state unit chief should visit, or in which areas farm loan waiver schemes are going badly, giving the Congress an issue to raise.                    
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