Regional TV market bigger than Hindi

IN Media Watch Briefs | 08/03/2018

The regional TV market in India is now larger than the Hindi TV market with a higher viewership share and a growing advertiser base. The media industry gathering at FICCI Frames was told on March 7 that 270 out of 500 channels measured by BARC India are regional. Regional viewership is now  at around 47% while Hindi is 45%, and the balance is English. Regional channels surpassed Hindi one year back, a Network 18 executive said.                    

Subscribe To The Newsletter

 A Hindu report datelined Karimnagar in Andhra Pradesh says a case has been registered  with Huzurabad police on March 17 against five persons for "manipulation, tampering, cheating, and  breach of trust for forcing the television viewers to watch particular channel serials by bribing them in order to increase TRP ratings  of particular channels." The ratings agency BARC had lodged the complaint.                     

Of all the resignations announced on Twitter, this one was the most curious: Nitin Sethi, deputy editor of the website,  announcing his resignation today, added a link to the last story he filed on the Adani Mundra port, setting off intense speculation in media circles that the Adanis were behind his exit. No one's talking as yet but with jittery media folk facing censorship from within and without, their antennae are quivering in curious anticipation.                      

View More