IN Media Watch Briefs | 11/04/2014

Even as  everybody’s eyes are popping out at the sheer volume of the BJP’s advertising on the print medium, Business Standard carried a story on the top of page 1 (April  10) claiming  that media spend by political parties would be at around Rs 2000 crore in these  elections and radio and digital would get a higher percentage than print. Perhaps that is because print advertising is peaking just a few days before each phase of polling. But it seems unlikely, given the high rates the top newspapers command.

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The Hindu  reports that  writer S Hareesh has withdrawn his novel Meesha which was being serialised in Mathrubhumi Weekly after threats from organisations of the Sangh Parivar. They also vandalised an exhibition organised by Mathrubhumi books in Kochi in protest. They found portions of a dialogue between two characters in the novel objectionable. The Mathrubhumi Weekly editor tweeted that literature was being mob lynched.                                

ET reports that the Congress party will  have a hyperlocal social media strategy for the forthcoming state elections. It says the Congress social media cell has "identified block level social media warriors" who will give feedback on community level issues to the party's social media  war room. Such as which local temples  with a particular caste following the Congress state unit chief should visit, or in which areas farm loan waiver schemes are going badly, giving the Congress an issue to raise.                    
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