PR reactions

IN Media Watch Briefs | 01/02/2017

The budget reactions which start coming into a journalist’s mailbox as soon as the FM has finished speaking are a cheerful mix of self promotion and  flattery, hoping someone in government will notice their praise. The MD of a home appliance company thoughtfully appends his career profile to  his hailing of the many wonderful things the FM has done.  Likewise Jewellery company honchos, telecom players, and automotive company bosses, all gushing about the outlay on MGNREGA and suchlike. As for media, the Indian Broadcasting Foundation and ZEEL did their laudatory bit, while the Times Network CEO thought he should sound a wee bit critical.                             

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The Hindu  reports that  writer S Hareesh has withdrawn his novel Meesha which was being serialised in Mathrubhumi Weekly after threats from organisations of the Sangh Parivar. They also vandalised an exhibition organised by Mathrubhumi books in Kochi in protest. They found portions of a dialogue between two characters in the novel objectionable. The Mathrubhumi Weekly editor tweeted that literature was being mob lynched.                                

ET reports that the Congress party will  have a hyperlocal social media strategy for the forthcoming state elections. It says the Congress social media cell has "identified block level social media warriors" who will give feedback on community level issues to the party's social media  war room. Such as which local temples  with a particular caste following the Congress state unit chief should visit, or in which areas farm loan waiver schemes are going badly, giving the Congress an issue to raise.                    
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