Paying publishers to use Facebook Live

IN Media Watch Briefs | 18/05/2017

The Columbia Journalism Review reports that over the last 12 months Facebook has been paying select media partners to  use Facebook Live, in an effort to promote this live streaming platform. It says the New York Times is among 140 media companies and celebrities whom the social media giant enticed to create content for Facebook Live, through deals worth $50 million. Both NYT and BuzzFeed were paid $3 million plus each. WSJ reported this last year.           

Subscribe To The Newsletter
Around 1300 newspapers have benefitted from full page colour insertions by The Ministry of Information and Broadcasting  commemorating former prime minister Atal Bihari Vajpayee.  Some also got a full page insertion from the govt of Rajasthan. DAVP also worked to ensure that the blog the PM had penned got published, reaching out to some 125 newspapers late in the evening. Most of them obliged.               
Doordarshan News did not adhere to Prasar Bharati's existing police guidelines of not covering political party functions live on August 15 this year, reportsThe Print.  It telecast live BJP president Amit Shah's efforts to unfurl the national flag at the BJP headquarters. Unfortunately for Mr Shah DD only succeeded in telecasting to the world his gaffe in pulling at the wrong rope which made the flag fall to the ground before it was unfurled, reports the website.      
View More