Namo-ste Apollo Hospital!

IN Media Watch Briefs | 14/11/2015
After Prime Minister Modi's speech ended at Wembley Stadium, Times Now made full use of its ratings by airing some medical advertising practically in a loop. An advertisement, made to look like a news story, highlighted Apollo Hospital's success in preforming simultaneously a liver and heart transplant surgery. At the end of the snippet which ran four times, practically back to back, a voice over clarified that this was 'informative' content and all information that was given was the 'opinion of the host'. Maybe it's time that ASCI  looks into the do's and dont's of medical advertising.


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