Miracle man?

IN Media Watch Briefs | 06/05/2012

Ninety minutes of female foeticide and sex determination on Sunday mornings? Is India ready for it? The advertisers are assuming it is. The ads came thick and fast during the last half hour of the show, much as they would for a Hindi movie.  Aamir Change-the-World Khan is betting on his own drawing power and what seems like a crack research team to rewrite the rules of  Sunday morning programming. They should  knock off the last 30 minutes though. He just might be stretching his luck.

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The Hindu  reports that  writer S Hareesh has withdrawn his novel Meesha which was being serialised in Mathrubhumi Weekly after threats from organisations of the Sangh Parivar. They also vandalised an exhibition organised by Mathrubhumi books in Kochi in protest. They found portions of a dialogue between two characters in the novel objectionable. The Mathrubhumi Weekly editor tweeted that literature was being mob lynched.                                

ET reports that the Congress party will  have a hyperlocal social media strategy for the forthcoming state elections. It says the Congress social media cell has "identified block level social media warriors" who will give feedback on community level issues to the party's social media  war room. Such as which local temples  with a particular caste following the Congress state unit chief should visit, or in which areas farm loan waiver schemes are going badly, giving the Congress an issue to raise.                    
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