Image building awards

IN Media Watch Briefs | 06/10/2016
The Outlook Group killed several birds with one stone last night (Oct. 5): it cashed in on the social media craze in the country  by instituting the Lloyd-Outlook Social Media (OSM) Awards in a bunch of interesting categories including MLA of the year. It made up to the BJP  by having L K Advani deliver the keynote,  by giving the award to Sushma Swaraj for politician of the year, and  also to the railways under Suresh Prabhu. The magazine under its earlier editor has taken on the ruling party in its reporting including a recent damaging cover story on child trafficking in Assam. The publicity splash over the Awards also helps to rebuild the Group's image after the recent bout of negative publicity over the departure of  former editor Krishna Prasad. 
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The Hindu  reports that  writer S Hareesh has withdrawn his novel Meesha which was being serialised in Mathrubhumi Weekly after threats from organisations of the Sangh Parivar. They also vandalised an exhibition organised by Mathrubhumi books in Kochi in protest. They found portions of a dialogue between two characters in the novel objectionable. The Mathrubhumi Weekly editor tweeted that literature was being mob lynched.                                

ET reports that the Congress party will  have a hyperlocal social media strategy for the forthcoming state elections. It says the Congress social media cell has "identified block level social media warriors" who will give feedback on community level issues to the party's social media  war room. Such as which local temples  with a particular caste following the Congress state unit chief should visit, or in which areas farm loan waiver schemes are going badly, giving the Congress an issue to raise.                    
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