HT Media experiments

IN Media Watch Briefs | 13/09/2016

What are the folks at the Hindustan Times thinking? You now have to access page one through a split page jacket ad? (September 13, Delhi edition). Fold back two halves to read page one? Thats expecting a lot of indulgence from the reader. Meanwhile its sister paper Mint has gone broadsheet after having been a Berliner since inception and is making a virtue of it, claiming to be wider, broader (which everybody else already was) and deeper. Will it get more advertising now? On day 2 of its new avatar the most prominent ads were house ads.       

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The Hindu  reports that  writer S Hareesh has withdrawn his novel Meesha which was being serialised in Mathrubhumi Weekly after threats from organisations of the Sangh Parivar. They also vandalised an exhibition organised by Mathrubhumi books in Kochi in protest. They found portions of a dialogue between two characters in the novel objectionable. The Mathrubhumi Weekly editor tweeted that literature was being mob lynched.                                

ET reports that the Congress party will  have a hyperlocal social media strategy for the forthcoming state elections. It says the Congress social media cell has "identified block level social media warriors" who will give feedback on community level issues to the party's social media  war room. Such as which local temples  with a particular caste following the Congress state unit chief should visit, or in which areas farm loan waiver schemes are going badly, giving the Congress an issue to raise.                    
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