Hooked on long form video

IN Media Watch Briefs | 25/02/2018

Hotstar has put out what it calls its India Watch Report for 2018 which says the country has seen a five times growth in video consumption over the last year, with 96 per cent of all usage being focused on long form video. Penetration of video consumption in smaller cities with less than 10 lakh population has outstripped that in the large metros. Women in smaller cities are coming online faster than those in the metros, it adds.

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The new term for self censorship is voluntary censorship, as proposed by companies like Netflix and Hotstar. ET reports that streaming video service Amazon Prime is opposing a move by its peers to adopt a voluntary censorship code in anticipation of the Indian government coming up with its own rules. Amazon is resisting because it fears that it may alienate paying subscribers.

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