Ganging up

IN Media Watch Briefs | 26/03/2014

Will the Times of India be flattered, amused or worried? The Hindustan Times announces today a combo advertising plan through which advertisers  can reach the language and English readers of the HT, Hindu and Ananda Bazar groups through a single ad. In other words, the competition is ganging up against the might of the Times. The Western region  is not part of this package, presumably because TOI  is king  there.

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The Hindu  reports that  writer S Hareesh has withdrawn his novel Meesha which was being serialised in Mathrubhumi Weekly after threats from organisations of the Sangh Parivar. They also vandalised an exhibition organised by Mathrubhumi books in Kochi in protest. They found portions of a dialogue between two characters in the novel objectionable. The Mathrubhumi Weekly editor tweeted that literature was being mob lynched.                                

ET reports that the Congress party will  have a hyperlocal social media strategy for the forthcoming state elections. It says the Congress social media cell has "identified block level social media warriors" who will give feedback on community level issues to the party's social media  war room. Such as which local temples  with a particular caste following the Congress state unit chief should visit, or in which areas farm loan waiver schemes are going badly, giving the Congress an issue to raise.                    
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