Costing a bomb

IN Media Watch Briefs | 17/09/2013

TV entertainment is getting more big budget than ever before. Launched on Sunday on Colors, every episode of Bigg Boss will cost approx Rs 1.5 crore for the season which will last for  95 days. Similarly, each episode of Mahabharat – that began airing on Star Plus from Monday - will cost around Rs 80 lakh. And Anil Kapoor’s 24 that will air on Colors in a few weeks' time, will cost Rs 50 crore for 24 episodes, plus the franchise fees.(Business Standard)

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The Hindu  reports that  writer S Hareesh has withdrawn his novel Meesha which was being serialised in Mathrubhumi Weekly after threats from organisations of the Sangh Parivar. They also vandalised an exhibition organised by Mathrubhumi books in Kochi in protest. They found portions of a dialogue between two characters in the novel objectionable. The Mathrubhumi Weekly editor tweeted that literature was being mob lynched.                                

ET reports that the Congress party will  have a hyperlocal social media strategy for the forthcoming state elections. It says the Congress social media cell has "identified block level social media warriors" who will give feedback on community level issues to the party's social media  war room. Such as which local temples  with a particular caste following the Congress state unit chief should visit, or in which areas farm loan waiver schemes are going badly, giving the Congress an issue to raise.                    
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