Check duration of ads on TV, MIB told

IN Media Watch Briefs | 04/01/2018

Television Post reports that the Parliamentary Standing Committee on Information Technology (IT) has asked the  I&B ministry to regulate the duration of ads aired by TV channels because consumers are subjected to unlimited advertising during programmes. TRAI had attempted to regulate the number of ads a few years ago and its recommendation is currently sub judice. It also asked MIB to ensure that ticker ads not cover more than 10% of the TV screen space. The recommendations are part of the Standing Committee's 44th report.                 

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 A Hindu report datelined Karimnagar in Andhra Pradesh says a case has been registered  with Huzurabad police on March 17 against five persons for "manipulation, tampering, cheating, and  breach of trust for forcing the television viewers to watch particular channel serials by bribing them in order to increase TRP ratings  of particular channels." The ratings agency BARC had lodged the complaint.                     

Of all the resignations announced on Twitter, this one was the most curious: Nitin Sethi, deputy editor of the website,  announcing his resignation today, added a link to the last story he filed on the Adani Mundra port, setting off intense speculation in media circles that the Adanis were behind his exit. No one's talking as yet but with jittery media folk facing censorship from within and without, their antennae are quivering in curious anticipation.                      

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