Bhaskar's devious ways

IN Media Watch Briefs | 09/11/2012

Dainik Bhaskar is offering foreign trips as incentives to its bureau chiefs in Haryana if their stringers can meet  festival season advertising targets. Letters have gone out from executive editors, with a copy marked to the Haryana resident editor. “ Management has offered you a foreign trip as mentioned below...so get your passports now and pack your bags!!” The letters do not say target for what. Three tier town level-1 targets are 4, level 2 targets are 4.5 and the-foreign trip–worthy target  is 7.5, presumably lakh.  The words  rupees, advertising and  lakh are not mentioned, but surely they do not mean a target of 7 news stories.

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The Hindu  reports that  writer S Hareesh has withdrawn his novel Meesha which was being serialised in Mathrubhumi Weekly after threats from organisations of the Sangh Parivar. They also vandalised an exhibition organised by Mathrubhumi books in Kochi in protest. They found portions of a dialogue between two characters in the novel objectionable. The Mathrubhumi Weekly editor tweeted that literature was being mob lynched.                                

ET reports that the Congress party will  have a hyperlocal social media strategy for the forthcoming state elections. It says the Congress social media cell has "identified block level social media warriors" who will give feedback on community level issues to the party's social media  war room. Such as which local temples  with a particular caste following the Congress state unit chief should visit, or in which areas farm loan waiver schemes are going badly, giving the Congress an issue to raise.                    
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