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IN Media Watch Briefs | 18/11/2011

Government is considering setting up an inter-ministerial committee to check ‘false and misleading advertisements’ which especially target vulnerable sections of society- children, women and senior citizens. At a conference organized by Advertising Standards Council of India, Prof. K.V Thomas, Union Minister of State for Food, Consumer Affairs and Public Distribution said that there was an urgent need to prevent such advertisements before they appear, by strengthening existing laws and self regulatory mechanism. (The Hindu)

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The Hindu  reports that  writer S Hareesh has withdrawn his novel Meesha which was being serialised in Mathrubhumi Weekly after threats from organisations of the Sangh Parivar. They also vandalised an exhibition organised by Mathrubhumi books in Kochi in protest. They found portions of a dialogue between two characters in the novel objectionable. The Mathrubhumi Weekly editor tweeted that literature was being mob lynched.                                

ET reports that the Congress party will  have a hyperlocal social media strategy for the forthcoming state elections. It says the Congress social media cell has "identified block level social media warriors" who will give feedback on community level issues to the party's social media  war room. Such as which local temples  with a particular caste following the Congress state unit chief should visit, or in which areas farm loan waiver schemes are going badly, giving the Congress an issue to raise.                    
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