New layout increases engagement

IN Media Tech Briefs | 01/09/2017

USA Today has been testing  a personalized design on its mobile website that serves users different content depending on how often they visit the site, how they landed on an article, as well as their location and their viewing habits. Last week it sent mobile users the new layout and  reported that it resulted in viewers spending 20 seconds more on the articles they read, compared to earlier. Users with the new design were apparently also more likely to scroll completely through an article.  (Digiday)                                 

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Two months after a journalist was killed in Tripura by mob violence, another scribe was shot dead today by the personal security officer of a commandant of the Tripura State Rifles. Shantanu Bhaumik's murder in September this year was followed by the murder on Nov 21 of Sudip Datta Bhaumik who was a senior journalist with the Syandan Patrika, a leading Bengali newspaper in Agartala, reports The Indian Express. He had gone to meet the commandant with an appointment, and had an altercation with the PSO.                         

Thenortheasttoday.com  reports  that  Imphal-based newspapers left their editorial columns blank to protest  the burning down of a daily on Nov. 18,  allegedly by members of the BJP’s youth wing. "Copies of the vernacular newspaper   Poknapham were set on fire by unidentified miscreants in front of BJP’s party office at Nityapat Chuthek on Saturday over alleged disparaging content against the prime minister", the website said. The All Manipur Working Journalists Union has termed the act of burning the newspaper copies as  "promulgation of mob culture."                      

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