New layout increases engagement

IN Media Tech Briefs | 01/09/2017

USA Today has been testing  a personalized design on its mobile website that serves users different content depending on how often they visit the site, how they landed on an article, as well as their location and their viewing habits. Last week it sent mobile users the new layout and  reported that it resulted in viewers spending 20 seconds more on the articles they read, compared to earlier. Users with the new design were apparently also more likely to scroll completely through an article.  (Digiday)                                 

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The  Deccan Chronicle and Asian Age have reported that Parashuram Waghmare, the last of the six suspects arrested in connection with the killing of journalist-activist Gauri Lankesh, was her assassin. The confirmation is attributed to a senior official in the Special Investigation Team. He also said the same weapon was used to shoot Gauri Lankesh, as rationalists Govind Pansare and M M Kalburgi. The weapon has not been traced.The SIT suspects that three more people were present when Gauri Lankesh was shot dead at the entrance of her Bengaluru residence on September 5, 2017.                      

PTI reports that the West Bengal govt plans to come up with a law to tackle fake news and social media posts which cause unrest. The report quotes a Home Dept official saying that the state govt has kept data bank on fake news circulated on social media in West Bengal and other parts of the country in the past couple of years, and has records of past offenders to consider while framing the new law.  recent incidents in Shillong, Godda in Jharkhand and Karbi Anglong district of Assam have added to the concern, the report says.                    

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