BY AJITH PILLAI| IN ARCHIVE |30/04/2016
A Hoot Retrospective from 2013: Tourism in Rome, Milan and Sicily will get a boost as Indian investigators shop for insights into the chopper deal.
BY AJITH PILLAI| IN BOOKS |21/08/2014
By conventional mass communication theories, media attention is a great force multiplier.
BY AJITH PILLAI| IN OPINION |15/08/2013
The story of stories that go unpublished is nothing new in the media. Some of them fall into the category of scoops deliberately ignored.
BY AJITH PILLAI| IN OPINION |25/07/2013
When a general election looms, the competition among PR agencies hots up.
BY AJITH PILLAI| IN OPINION |18/07/2013
AIM is a book that would be of interest to those in the media since it not only gives an insider's view of how the IB functions but also explains how it manipulates the media.
BY AJITH PILLAI| IN OPINION |11/07/2013
Despite all the material success, once every five years, Swami Editoananda makes it a point to take time out to gaze into future trends in the media.
BY AJITH PILLAI| IN OPINION |04/07/2013
Following the recent elevation of Narendra Modi as the BJP's face for 2014, Division A2Z under Agent Moody Moody was asked to study the new PM-hopeful and his impact on the media.
BY AJITH PILLAI| IN OPINION |27/06/2013
Stories from Aapka Worldwild, a news agency that promises the Indian media the moon and beyond, hope to change the face of print and television news forever.
BY AJITH PILLAI| IN OPINION |20/06/2013
Diagnosed after a survey among media owners. Check out the questions and answers Dr De (Press) passed on to Dr Khullar for his edification.
BY AJITH PILLAI| IN OPINION |13/06/2013
B&S share excerpts from Esop's fables, with their own interpretations, with The Hoot since it covered in detail Forbes (India) sacking its editor and three senior staffers.
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ET reports that the Congress party will  have a hyperlocal social media strategy for the forthcoming state elections. It says the Congress social media cell has "identified block level social media warriors" who will give feedback on community level issues to the party's social media  war room. Such as which local temples  with a particular caste following the Congress state unit chief should visit, or in which areas farm loan waiver schemes are going badly, giving the Congress an issue to raise.                    

Doordarshan interviewed  two BJP ministers in the afternoon about what they thought of Rahul Gandhi's speech during the no-trust motion, and why BJP MPs had felt the need to come outside Parliament and attack him. Ministers of state Ashwini Chaubey and Ram Kirpal Yadav answered at considerable length and were allowed to have their say. The reporter also asked one of them what he thought about RG's hugging the PM and he effectively snorted in disapproval. When a panel discussion began after this,  more leading questions from the news anchor about this 'jadu ki jhappi."  And more criticism followed.                        

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